Embassy Suites Hotels
Embassy Suites Hotels is the nation's largest brand of upscale, all-suite hotels with more total suites than any of its competitors.
Franchise Information
Cash Investment :
$50,000
Investment Range :
$50,000
Franchise Fees :
$50,000
Training & Support :
Yes
Financing Available :
Yes
Primary Industry :
Travel and Lodging Franchises
Franchise Units :
500
Overview
With spacious two-room suites and an impressive list of amenities, Embassy Suites Hotels® properties are a favorite choice for guests. And as the prominent brand in the upscale all-suite category with a cost-effective prototype, they’re just as popular with investors. When you develop an Embassy Suites Hotels® property, you're not just developing a hotel, but a relationship with the entire Hilton Family of Hotels. Advantages like our friendly corporate staff, central reservations system and award-winning Hilton HHonors® guest reward program make Embassy Suites Hotels a brand you'll want to stay with for a long time.
Who We Are
Embassy Suites Hotels is the nation’s largest brand of upscale all-suite hotels with more total suites than any of its competitors. Embassy Suites Hotels helped create the all-suite segment of the lodging industry and maintains the commanding presence in this segment in terms of system size, geographic distribution, brand-name recognition and operating performance. Created in 1984, Embassy Suites Hotels was a pioneer in the all-suite concept and today is a market share leader with more than 180 locations in the United States, Canada, Mexico and Latin America.
Who We Are
Embassy Suites Hotels is the nation’s largest brand of upscale all-suite hotels with more total suites than any of its competitors. Embassy Suites Hotels helped create the all-suite segment of the lodging industry and maintains the commanding presence in this segment in terms of system size, geographic distribution, brand-name recognition and operating performance. Created in 1984, Embassy Suites Hotels was a pioneer in the all-suite concept and today is a market share leader with more than 180 locations in the United States, Canada, Mexico and Latin America.
Products & Services
Embassy Suites Hotels is the nation's largest brand of upscale, all-suite hotels with more total suites than any of its competitors. Embassy Suites Hotels helped create the all-suite segment of the lodging industry and maintains the commanding presence in this segment in terms of system size, geographic distribution, brand-name recognition and operating performance. Created in 1983, Embassy Suites Hotels was a pioneer in the all-suite concept and today is a market share leader with more than 170 locations in the United States, Canada and Latin America.
Embassy Suites offers an upscale experience not defined by fluff but rather by thoughtfulness. These are some of the ways Embassy Suites puts extra thought into everything we do.
Spacious Two-Room Suites
Relax and spread out at Embassy Suites Hotels. All of our spacious two-room suites consist of a private bedroom with one king size or two double beds and a separate living room with sofa bed, armchair and well-lit dining/work table. Other amenities include wet bar, refrigerator, microwave, coffeemaker, iron with board, hairdryer, two telephones with voice mail, high-speed Internet access, and two televisions with cable and in-suite movies.
During your stay, we'll help ensure that “business as usual” is anything but ordinary. Work in style at the well-lit work table in your own suite, or rally the troops in one of our well-appointed meeting rooms or boardroom suites available in most of our hotels. Created with the guest in mind, all of our spacious two-room suites include a well-lit work table, two cable televisions, hairdryer, iron with board, wet bar with refrigerator, microwave and coffeemaker.
Complimentary Cooked to Order Breakfast
Begin your day with our complimentary, cooked-to-order breakfast. Our selections give you both choice and control. Wake up to one of our signature omelets or relax with a complimentary USA Today® over coffee during the work week.
Evening Managers Reception
Relax with your favorite beverages at our evening Managers Reception. Guests are invited at every stay to our Manager’s Reception each evening in our lush, open-air atrium. Grab a beverage and chat with fellow guests and staff. Whether you’re coming back from a long day of work or settling down from a day on the town, sit back, relax, and enjoy your favorite alcoholic and non-alcoholic beverages.
We also offer a choice of hot and cold appetizers - fun for kids and adults alike. Coupled with the soothing sounds of our water displays, our reception will make any day better.
Embassy Suites Business Services
Were keeping you in touch with technology with our Embassy BusinessLink Centers, EmbassyDirect Registration Kiosks, and PrinterOn® services. Print your airline boarding pass from the lobby or make use of our amenities in the Business Centers.
Embassy Suites offers an upscale experience not defined by fluff but rather by thoughtfulness. These are some of the ways Embassy Suites puts extra thought into everything we do.
Spacious Two-Room Suites
Relax and spread out at Embassy Suites Hotels. All of our spacious two-room suites consist of a private bedroom with one king size or two double beds and a separate living room with sofa bed, armchair and well-lit dining/work table. Other amenities include wet bar, refrigerator, microwave, coffeemaker, iron with board, hairdryer, two telephones with voice mail, high-speed Internet access, and two televisions with cable and in-suite movies.
During your stay, we'll help ensure that “business as usual” is anything but ordinary. Work in style at the well-lit work table in your own suite, or rally the troops in one of our well-appointed meeting rooms or boardroom suites available in most of our hotels. Created with the guest in mind, all of our spacious two-room suites include a well-lit work table, two cable televisions, hairdryer, iron with board, wet bar with refrigerator, microwave and coffeemaker.
Complimentary Cooked to Order Breakfast
Begin your day with our complimentary, cooked-to-order breakfast. Our selections give you both choice and control. Wake up to one of our signature omelets or relax with a complimentary USA Today® over coffee during the work week.
Evening Managers Reception
Relax with your favorite beverages at our evening Managers Reception. Guests are invited at every stay to our Manager’s Reception each evening in our lush, open-air atrium. Grab a beverage and chat with fellow guests and staff. Whether you’re coming back from a long day of work or settling down from a day on the town, sit back, relax, and enjoy your favorite alcoholic and non-alcoholic beverages.
We also offer a choice of hot and cold appetizers - fun for kids and adults alike. Coupled with the soothing sounds of our water displays, our reception will make any day better.
Embassy Suites Business Services
Were keeping you in touch with technology with our Embassy BusinessLink Centers, EmbassyDirect Registration Kiosks, and PrinterOn® services. Print your airline boarding pass from the lobby or make use of our amenities in the Business Centers.
Training & Support
We are committed to delivering outstanding service to our franchisees and to helping them maximize the value of the system. Our friendly corporate staff, extensive franchising and hotel management expertise, and competitive fees further set us apart from the competition. Keeping the lines of communication open is as important for us as it is for you. That’s why we hold regular Advisory Council meetings with leaders from representative hotels. We also hold periodic conferences for owners and general managers. We encourage our franchisees to communicate openly and regularly. We will seriously consider every suggestion that benefits our brand. We remain committed to approaching our franchisee relationships with an open mind and a desire to do what is best for the long-term interest of our entire franchise system.
More Support For Our Owners
For almost 90 years, the name Hilton® has been synonymous with quality, comfort and value — and the Embassy Suites Hotels brand benefits from this invaluable association.
But what’s behind a name? When you franchise with Hilton, you’re joining forces with an industry giant — one whose team of experts are available to assist you with the development of your Embassy Suites Hotels property, from site analysis to team member training and beyond.
Training
We provide comprehensive training for owners and general managers prior to the hotel opening to familiarize them with our vision, our 100% Satisfaction Guarantee culture, and the skills and knowledge needed to lead their team to success at an Embassy Suites Hotels property with an “Embassy Way” culture. Workshops and videos are available on topics such as sales, supervisory skills and product quality programs. One of our most effective and popular workshops, Revenue Maximization, offers suggestions on how to maximize revenue, combining managers’ skills with the capabilities of our hotel management system.
Design and Construction
Our development assistance includes helping you identify and select a site, offering design consulting, putting you in touch with architects and contractors, and assisting with your construction progress. This careful, comprehensive assistance contributes to our reputation for quality.
Given both the importance of technology and the rapid pace of technological change, Hilton has taken a leading stand in providing technology so that these hotels remain refreshed with the hardware platform necessary to support an industry-leading package of software and functionality. We help you make this happen through the Total Solution program by providing you with hardware that is paid for through your monthly program fee.
This means that during the Total Solution program, you won’t have to spend the money up front and worry about upgrading costs for this hardware after your hotel opens. Hilton will use this program to initially provide each hotel with the hardware in place at the time of the hotel’s opening, and refresh this technology on an ongoing basis as appropriate.
Business Reports
Our monthly reports (which are available electronically) help you manage your business, and we provide support to help you understand and interpret reports. This lets you recognize trends and compare your results with the aggregate results of other Embassy Suites Hotels properties. Our revenue maximization reports contain your hotel’s historical data, trends and booking patterns. With feedback on the hotel’s yield, average daily rate, occupancy and other vital information, you can anticipate problems, take advantage of opportunities, and develop marketing and sales strategies.
Franchise Web Site
Our Web site, embassyfranchise.com, provides a wealth of information on Embassy Suites Hotels and all of our franchise brands in the Hilton Family of Hotels. You’ll find recent news, prototype drawings, computer-assisted drawings that allow viewing of Embassy Suites Hotels designs in three-dimensional format, design specifications, Suppliers’ Corner listings, key contacts for development anddesign & construction, online franchise license application, summary of franchise fees, costs and other requirements, photo galleries and much more. You can also submit our online form to request more information. This site is a powerful tool for our owners to stay in tune with Embassy Suites Hotels franchising.
Hotel Performance Support
Our Hotel Performance Support team, known as “Field Sales & Marketing,” is a unique consultative field team that provides one-stop shopping for hotels. They can offer suggestions about achieving higher occupancy, average daily rate, revenue per available suite and guest satisfaction. They can offer assistance with front desk systems, suggest training solutions for challenging team member situations or help you forecast business outcomes. Working closely with each hotel, they ensure standards are being met, prepare for quality assurance evaluations, discuss marketing and sales progress against plan, motivate sales staff and offer status reports to you.
Communication
We keep the lines of communication open through:
National Marketing and Sales
We reach guests in a variety of ways including national brand advertising in media such as USA Today and CNN, consumer direct and sales promotions, and intermediary marketing. Our system directories, printed every year, are one of our franchise owners’ most valued means of reaching guests. Besides these vital services, we also offer local marketing programs and materials to complement your efforts:
Direct mail packages
More Support For Our Owners
For almost 90 years, the name Hilton® has been synonymous with quality, comfort and value — and the Embassy Suites Hotels brand benefits from this invaluable association.
But what’s behind a name? When you franchise with Hilton, you’re joining forces with an industry giant — one whose team of experts are available to assist you with the development of your Embassy Suites Hotels property, from site analysis to team member training and beyond.
Training
We provide comprehensive training for owners and general managers prior to the hotel opening to familiarize them with our vision, our 100% Satisfaction Guarantee culture, and the skills and knowledge needed to lead their team to success at an Embassy Suites Hotels property with an “Embassy Way” culture. Workshops and videos are available on topics such as sales, supervisory skills and product quality programs. One of our most effective and popular workshops, Revenue Maximization, offers suggestions on how to maximize revenue, combining managers’ skills with the capabilities of our hotel management system.
Design and Construction
Our development assistance includes helping you identify and select a site, offering design consulting, putting you in touch with architects and contractors, and assisting with your construction progress. This careful, comprehensive assistance contributes to our reputation for quality.
Given both the importance of technology and the rapid pace of technological change, Hilton has taken a leading stand in providing technology so that these hotels remain refreshed with the hardware platform necessary to support an industry-leading package of software and functionality. We help you make this happen through the Total Solution program by providing you with hardware that is paid for through your monthly program fee.
This means that during the Total Solution program, you won’t have to spend the money up front and worry about upgrading costs for this hardware after your hotel opens. Hilton will use this program to initially provide each hotel with the hardware in place at the time of the hotel’s opening, and refresh this technology on an ongoing basis as appropriate.
Business Reports
Our monthly reports (which are available electronically) help you manage your business, and we provide support to help you understand and interpret reports. This lets you recognize trends and compare your results with the aggregate results of other Embassy Suites Hotels properties. Our revenue maximization reports contain your hotel’s historical data, trends and booking patterns. With feedback on the hotel’s yield, average daily rate, occupancy and other vital information, you can anticipate problems, take advantage of opportunities, and develop marketing and sales strategies.
Franchise Web Site
Our Web site, embassyfranchise.com, provides a wealth of information on Embassy Suites Hotels and all of our franchise brands in the Hilton Family of Hotels. You’ll find recent news, prototype drawings, computer-assisted drawings that allow viewing of Embassy Suites Hotels designs in three-dimensional format, design specifications, Suppliers’ Corner listings, key contacts for development anddesign & construction, online franchise license application, summary of franchise fees, costs and other requirements, photo galleries and much more. You can also submit our online form to request more information. This site is a powerful tool for our owners to stay in tune with Embassy Suites Hotels franchising.
Hotel Performance Support
Our Hotel Performance Support team, known as “Field Sales & Marketing,” is a unique consultative field team that provides one-stop shopping for hotels. They can offer suggestions about achieving higher occupancy, average daily rate, revenue per available suite and guest satisfaction. They can offer assistance with front desk systems, suggest training solutions for challenging team member situations or help you forecast business outcomes. Working closely with each hotel, they ensure standards are being met, prepare for quality assurance evaluations, discuss marketing and sales progress against plan, motivate sales staff and offer status reports to you.
Communication
We keep the lines of communication open through:
- Quarterly owner Advisory Council meetings with leaders from representative hotels
- Annual and regional conferences for all owners and general managers
- Regular communication through electronic and print media
National Marketing and Sales
We reach guests in a variety of ways including national brand advertising in media such as USA Today and CNN, consumer direct and sales promotions, and intermediary marketing. Our system directories, printed every year, are one of our franchise owners’ most valued means of reaching guests. Besides these vital services, we also offer local marketing programs and materials to complement your efforts:
- Access to the Embassy Suites Hotels online Marketing Tool Kit which provides a complete array of collateral brochures, rack cards, camera-ready advertising slicks and other “quick to market” materials designed to save you both time and money
- A program that allows your hotel to order items in smaller-than-usual quantities at a reasonable price
Direct mail packages
- Database information gathered from Embassy Suites Hotels’ past guest stays for your hotel’s marketing efforts
- Coordinated regional marketing co-op efforts with other Embassy Suites Hotels properties in your marketplace designed to maximize your local media dollars
Why Embassy Suites Hotels?
More Is Definitely Better
Embassy Suites Hotels properties give guests more of what counts:
When you join the Hilton Family of Hotels as an owner, you become an important member of the Hilton team. Our way of showing our owners how much we value both their loyalty and the confidence they’ve placed in our brands is by offering them a special package of owner services and benefits, including:
More Development Opportunities
With a majority market share, Embassy Suites Hotels is positioned for continued solid growth. We’ve made this upscale brand even more cost-efficient to build with the launch of the 150-room Tier Two prototype, which represents an excellent development opportunity for investors with smaller budgets.
The Tier Two prototype includes fewer suites, a smaller atrium, scaled-back meeting room requirements, and is designed for reduced-sized lots in suburban and secondary markets. For primary and urban markets, we offer our 175-room Tier One prototype. While development of Embassy Suites Hotels properties is primarily through new construction, opportunistic conversion projects are also considered.
The Bottom Line
Embassy Suites Hotels represents a remarkable opportunity for investors. As a dominant leader in the upscale all-suite category, we’re in a class by ourselves.
Our innovative product, 100% Satisfaction Guarantee, performance and comprehensive support programs all point to the same conclusion: Embassy Suites Hotels is a smart choice — for guests and investors.
Embassy Suites Hotels properties give guests more of what counts:
- More comfort, space and a more efficient environment, thanks to two rooms for working, relaxing or meeting
- More in-hotel offerings with complimentary cooked-to-order breakfast each morning and evening Manager’s Reception
- More privacy with separate sleeping and living rooms
- More in-suite extras: coffeemaker, mini-fridge, microwave, wet bar, two TVs, two phones with dataports and voice mail, and high-speed Internet access in 100% of our guest suites
- Simple, easy-to-understand pricing assures a good value rate for every travel occasion
When you join the Hilton Family of Hotels as an owner, you become an important member of the Hilton team. Our way of showing our owners how much we value both their loyalty and the confidence they’ve placed in our brands is by offering them a special package of owner services and benefits, including:
- Hilton HHonors Gold VIP membership status in our award-winning guest reward program.
- Owner Travel Program which offers discount hotel rates for leisure travel at all owned, managed or franchised properties within the Hilton Family of Hotels (excludes Hilton International properties).
- Franchise Development Awards Program that will allow our owners to be considered for special recognition, based on new project/development efforts within the Hilton Family of Hotels.
More Development Opportunities
With a majority market share, Embassy Suites Hotels is positioned for continued solid growth. We’ve made this upscale brand even more cost-efficient to build with the launch of the 150-room Tier Two prototype, which represents an excellent development opportunity for investors with smaller budgets.
The Tier Two prototype includes fewer suites, a smaller atrium, scaled-back meeting room requirements, and is designed for reduced-sized lots in suburban and secondary markets. For primary and urban markets, we offer our 175-room Tier One prototype. While development of Embassy Suites Hotels properties is primarily through new construction, opportunistic conversion projects are also considered.
The Bottom Line
Embassy Suites Hotels represents a remarkable opportunity for investors. As a dominant leader in the upscale all-suite category, we’re in a class by ourselves.
Our innovative product, 100% Satisfaction Guarantee, performance and comprehensive support programs all point to the same conclusion: Embassy Suites Hotels is a smart choice — for guests and investors.
Are You a Good Fit for Embassy Suites Hotels?
When you develop a Hilton Hotels Corporation franchise, you're not just developing a hotel, but a relationship with our entire family of hotels. A franchise relationship should be a long-term commitment made to benefit both parties. While both of us are contractually bound and governed solely by the terms of our license agreement together, Hilton Hotels Corporation (HHC) has created this statement of principles as a philosophy of and guideline for how we believe franchisors and franchisees should do business together.
Our core business principles are based upon such timeless values as teamwork, fair play, mutual respect and open communications. Franchising is a two-way street, and we understand that our franchise owners have expectations of us, just as we have expectations of them. The purpose of the HHC Principles of Franchising is to provide a clear definition of the expectations of the franchisor and franchisee to help us both build an even greater foundation for a solid, long-term relationship.
What HHC Expects from Its Franchisees
Our core business principles are based upon such timeless values as teamwork, fair play, mutual respect and open communications. Franchising is a two-way street, and we understand that our franchise owners have expectations of us, just as we have expectations of them. The purpose of the HHC Principles of Franchising is to provide a clear definition of the expectations of the franchisor and franchisee to help us both build an even greater foundation for a solid, long-term relationship.
What HHC Expects from Its Franchisees
- Uphold brand value, product and service quality standards, and our culture of complete guest satisfaction.
- Total commitment to building customer loyalty.
- Ensure that your employee team members are well-trained and focused on delivering on our commitment to product and service quality. The long-term health of our brands depends on this commitment. In the guest’s mind, a brand is only as strong as its weakest property. Rigorous enforcement of standards helps both of us.
- Tell us directly how we can better serve and support you. We invite our franchisees to communicate openly and regularly to provide input to improve our brands and relationships, and will seriously consider all ideas and points of view that benefit the brands and our relationships.
- Take a proactive role in building new HHC brands in your markets. We expect and encourage our quality HHC franchisees to be the most aggressive developers of our brands, and we will try to help them in that effort.
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