Localgolfer.com(LG) allows golf course operators to get their offers and coupons in the hands of golfers that are searching for them via the internet and mobile web while searching for reviews for courses.
Localgolfer.com(LG) allows golf course operators to get their offers and coupons in the hands of golfers that are searching for them via the internet and mobile web while searching for reviews for courses.
To golfers, the LG network of deal sites offers the appeal of mass deal sites Groupon, Living Social, Coupons.com, and Yelp. In fact, LG includes live deals from each of those sites without requiring the user to sign-up or log in.
To course operators, the LG network provides an interface for issuing new offers to local golfers and live intelligence on competitive offers nearby. Courses are able to leverage LG’s social network clout and significant search engine equity built up over more than a decade.
LG primarily earns revenue in three ways:
• Annual or monthly platform access fees to courses
• Advertising Revenues
• Commissions for round sales Additionally, the company has partnered with the PGA Tour of America for content included on the site.
OFFER SUMMARY
Localgolfer.com is seeking licensees to become owner/operators in the lower 48 states, with some states separated into additional territories.
LG is a rapidly growing business, where the infrastructure is already built, and the model has proven itself effective. The primary focus of an infusion of cash from territory sales will be to fund the company’s growth strategy and eventually allow every investor and licensee to exit the company at a large multiple.
Based on past performance in a similar golf platform the company has operated, an owner operator in a market similar to Charlotte NC could earn upwards of $275,000 per year by owning an exclusive territory. A master licensor of an entire state could earn exponentially more.
A Licensee territory owner becomes the “Managing Editor” for a specific geography and calls on courses to “rate” each course as a reviewer. Once on site, the licensee inspects the facility based on company guidelines, then offers the course operator enhanced exposure at a fee to reach the LocalGolfer.com users and refer them to a course to play at a slightly reduced rate. Those reviews and offers are emailed weekly to the member base.