Perspire Sauna Studio Signs Agreement to Open 6 New Studios in Phoenix Area

Growth for Infrared Sauna Franchise Continues to Heat Up with Upcoming Debut in the Suburbs of Phoenix

(Franchise Buy) - By 3. Updated Oct 11, 2021

Perspire Sauna Studio Signs Agreement to Open 6 New Studios in Phoenix Area    
Growth for Infrared Sauna Franchise Continues to Heat Up with Upcoming Debut in the Suburbs of Phoenix


NEWPORT BEACH, Calif. (Sept. 5, 2021) – Perspire Sauna Studio, the nation’s fastest-growing infrared sauna studio franchise, announced today two new franchise agreements that will bring six new studios to the Phoenix market over the next few years. These deals mark the debut of the brand in Arizona with the first studio slated to open the first weekend of February 2022 in Gilbert. 

Behind one signed agreement to bring locations to the southeast suburbs of Phoenix are local entrepreneurs Steve and Dodie Bell, who are no strangers to the entrepreneurial world in Phoenix. The Bell’s have spent more than 25 years in the marketing industry working as the founders and CEOs of their print, promo and marketing company, Tag Media+Ink based in the Phoenix area. As part of their multi-unit agreement, the Bell’s first studio in Gilbert is currently under construction at 4865 S Higley Road.

“We’re no strangers to physical activity and mindfulness. But we were new to infrared saunas, and after having our first session almost a year ago now, we are thrilled to bring this holistic approach to wellness – physical and mental – to everyone in the Phoenix community,” says Steve Bell. “It only took us a few months in 2020 to fall in love with this unique concept and now we can’t wait to share the benefits of 40-minute, uninterrupted sauna sessions, with our community.” 

A second new franchisee in the market is Maureen Rzeppa, who’s spent roughly 20 years in the finance industry working as a managing partner, where she served as the CFO and COO for a wealth management firm. Rzeppa's retirement from the firm marked the start of her entrepreneurial career. She's always had a passion for wellness and given Perspire’s business model and the benefits of infrared saunas she decided this would be a great new concept to bring to the Phoenix market and the community. As part of Rzeppa’s agreement, she plans to open 3 studios in the Scottsdale and Paradise Valley markets.

“I’ve always had a passion for health and wellness, and after learning more about the benefits of infrared sauna and red-light therapy, I knew this was a great opportunity to bring something new and significant to the community of Phoenix,” said Maureen Rzeppa. “Based on my own experience with Perspire, I’m excited to bring this wellness treatment and positive culture to our community and truly have a lasting impact.”

The new infrared sauna studios will be equipped with Perspire’s first-of-its-kind infrared and red-light therapy saunas. With a convenient and personalized guest experience that’s naturally socially distant, Perspire will offer Phoenix residents a chance to transform their health and wellness like never before.

In addition to the six studios coming to the Phoenix area, Perspire has signed dozens of franchise agreements nationwide. The company currently has 19 franchise locations open and is on track to have 21 studios operating by the end of 2021.

Founded in 2010 in Costa Mesa, CA, Perspire began franchising in 2018 after operating three corporate studios in the Orange County area of California for 8 years. The brand’s advanced sauna technology, along with its medical grade and high intensity red light therapy bar, are what set them apart in the industry. The experience has demonstrated the ability to improve sleep, boost immunity, burn calories, reduce inflammation, and simply offer a space for people to allow their minds and bodies to feel better.

With its simple, yet effective business model that includes low costs, minimal labor and pandemic proof services, Perspire is actively seeking new franchisees in the following states: Illinois, California, Texas, Florida and Washington. Although no special licensing, skills or training is required, ideal candidates have professional leadership or managerial experience with a passion for health and wellness.  


To learn more about Perspire Sauna Studio and franchising opportunities, visit


About Perspire Sauna Studio:
Perspire Sauna Studio is the fastest-growing infrared sauna and color light therapy franchise in the U.S. The science-based, technology-driven, and wellness-seeking company provides guests a modern-day experience to a centuries-old practice, allowing their body and mind to feel more refreshed after each session. Co-owned by Lee Braun and Ken Arsenian, Perspire's goal is to expand to major markets throughout the U.S. to further instill their vision of making infrared wellness accessible to all.

Founded in 2010 and based in Southern California, Perspire currently offers franchise opportunities to qualifying entrepreneurs. For more information, please visit, and follow the brand on social media @perspiresaunastudio. For franchising information, please contact

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