Nathan's Famous

In 1916, Polish immigrant Nathan Handwerker started a nickel hot dog stand on Coney Island with a $300 loan from two friends and his wifes secret spice recipe. Today, Nathans is the most famous hot dog in the world, with restaurants across the globe, products in every supermarket in America and millions of fans.

Franchise Information

Cash Investment :
Investment Range :
$90,000 - $1,500,000
Franchise Fees :
Training & Support :
Financing Available :
Primary Industry :
Food and Restaurant Franchises
Franchise Units :

About Us

The Nathan’s Famous story is as much about famous flavor as it is tradition. 

Why Nathan's Famous

Nathan's offers a wide range of restaurant designs and customized equipment, thereby offering business opportunities to qualified candidates regardless of space constraints or investment limitations. Nathan offers:

  • A high quality brand with over 103 years of heritage
  • The world's best beef hot dogs and crinkle cut fries
  • Nathan’s menu offers a fast casual dining experience – we are the Flavor of New York! World’s best Hot Dogs, Award-winning Crinkle-Cut French Fries, New York Style Angus Beef Cheesesteak, hand-battered Chicken and More
  • A business model to fit any footprint, plus mobile solutions – Food Trucks, Trailers and Carts
  • High profits, low costs and great returns!

Nathan’s is the oldest restaurant brand in the United States. The brand has stood the test of time, and will continue supporting franchise development assisting with site selection and evaluation to operational excellence and support from training, grand opening and ongoing 24/7 support.

On-Going Business Consultation

Our Franchise Business Consultants have over 45 years of experience in the QSR industry. The focus of their responsibility will be to assist you and your management team to maximize sales and profits. They will make periodic visits to your location to conduct business consultations.


Our 11 day certification training program – Frankfurter University – provides top-of-the-line hands-on and classroom training conducted by a dedicated, certified training manager.


A Sampling Of The Promotional Materials Offered By Nathan’s Famous Includes

Local Store Marketing

  • Local store marketing programs
  • Limited time offers
  • Third Party Delivery system through major Delivery Services
  • Kids marketing
  • Point of purchase & merchandising materials
  • Marketing fulfillment center
  • Traffic driving promotions
  • Grand Opening marketing material and Geofencing’
  • Nathan’s Rewards App

Brand Building

  • Premiums & prizes
  • Social Media Influencer Events
  • Merchandising materials
  • Signage & graphics programs
  • Uniforms program
  • Marketing calendars

Publicity & Public Relations

  • Grand opening tool kits
  • Social media programs
  • Annual international hot dog eating contest
  • Press kits


Our Ideal Candidate

Nathan's Famous built a brand on high-quality products in a fun environment run by outgoing and highly-motivated people. Restaurant experience at the GM level or higher is highly recommended, restaurant Management experience a must either by Franchisee Owner, or by hire. Looking for a person who can connect with customers while leading a team of motivated employees. Liquid capital requirement is $250,000. Full-time commitment to the brand is prioritized.


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