Palm Beach Tan
Palm Beach Tan is committed to providing you with the ultimate tanning experience guaranteed.
Franchise Information
Cash Investment :
$9,500
Investment Range :
$9,500
Franchise Fees :
$9,500
Training & Support :
Yes
Financing Available :
Yes
Primary Industry :
Health and Fitness Franchises
Franchise Units :
500+
Overview
In a world where appearances count, a healthy-looking tan is an essential part of a positive self-image for many people. The desire to not only look good, but to feel good about your appearance has created the basis for the $6 billion-per-year indoor tanning industry.
Palm Beach Tan has built its brand around providing customers with convenience and choice, as well as building relationships with integrity. We believe this will result in the ultimate tanning experience, guaranteed.
Palm Beach Tan has built its brand around providing customers with convenience and choice, as well as building relationships with integrity. We believe this will result in the ultimate tanning experience, guaranteed.
Products & Services
Palm Beach Tan is committed to providing you with the ultimate tanning experience – guaranteed.
Upon entering any of our locations, you will be greeted by friendly, knowledgeable staff who will provide you with a tour of the salon, introduce you to what we offer and answer your questions. Our tanning consultants will then explain our various membership options and programs, and suggest the ones that best meets your needs.
After evaluating your skin type, we will recommend appropriate exposure times and equipment to help you achieve the tan you desire, along with the best skin care products to enhance your tan and enrich you skin.
Whether you select sunless or UV tanning, you can expect immaculate tanning facilities. Over time, our well-maintained equipment will produce the color you are seeking. Freshen up at our well-stocked vanity. Before you leave, we’ll thank you for your business. Voila: The Palm Beach Tan experience. Once again, we guarantee your satisfaction.
Upon entering any of our locations, you will be greeted by friendly, knowledgeable staff who will provide you with a tour of the salon, introduce you to what we offer and answer your questions. Our tanning consultants will then explain our various membership options and programs, and suggest the ones that best meets your needs.
After evaluating your skin type, we will recommend appropriate exposure times and equipment to help you achieve the tan you desire, along with the best skin care products to enhance your tan and enrich you skin.
Whether you select sunless or UV tanning, you can expect immaculate tanning facilities. Over time, our well-maintained equipment will produce the color you are seeking. Freshen up at our well-stocked vanity. Before you leave, we’ll thank you for your business. Voila: The Palm Beach Tan experience. Once again, we guarantee your satisfaction.
Training & Support
Palm Beach Tan offers all franchisees a comprehensive support program that includes training, initial marketing and ongoing operational support. Strong relationships with Ergoline, the world’s largest supplier of indoor tanning systems, and Australian Gold, makers of premium lotions, give Palm Beach Tan the purchasing power to pass significant cost savings onto the franchisee. The Palm Beach Tan business model and expansive services are a generation ahead of those of other tanning salons. Palm Beach Tan focuses on multi-unit development in small and medium size markets and surrounding suburbs.
Building brand awareness
Throughout 2006, Palm Beach Tan effectively built brand awareness by advertising in new, updated print publications, via radio and billboards, and continually upgrading its website. We also established a uniform layout and color scheme for all our stores. Our distinctive design not only allows us to achieve significant economies of scale in purchasing and operation, it also plays a large role in enhancing the tanning experience for customers. In addition, in January 2007 Palm Beach Tan introduced Premier, the industry’s first fully automated, professionally designed customer loyalty program.
Automated internal systems
Palm Beach Tan is pioneering the use of information technology in the tanning industry to streamline operations and control costs. We use a specialized industry software system to provide automated billing, inventory management, equipment control and management tracking capabilities. With routine processes and procedures automated, managers and staff have more time to interact with the customers and market additional products and services.
Our advanced information systems allow Palm Beach Tan to track membership data, tanning activity, sales information and seasonal fluctuations in a timely fashion. We also use this information to develop marketing programs that optimize revenue and minimize seasonal fluctuations.
Training
Prior to opening, franchisees receive 4 weeks of training at our headquarters in North Dallas, TX. In addition, Palm Beach Tan personnel provide 5 days of on-site training at the opening of the franchisee’s first salon. Thereafter, a modular training system furnishes ongoing employee training, including all the skills and techniques required to operate a Palm Beach Tan salon.
Why Palm Beach Tan?
A lucrative, high-margin business, the current indoor tanning industry is comparable to the independently run, single unit operators of video rental stores two decades ago. “The top five tanning chains in the country have only 5% of the market, leaving 95% to the mom and pops,” said Steve Berkman, a former Blockbuster executive who is Palm Beach Tan’s Vice President of Franchise Services. “There is a phenomenal consolidation opportunity in the indoor tanning segment, and we are prepared to do whatever it takes to make that happen.”
Our concept is all about choice. Our locations offer our customers unlimited tanning without contracts or commitments, and we offer a number of personalized services like Mystic Tan®, a UV-free tanning system originated at Palm Beach Tan; several styles of tanning beds; and premium skin care products.
With the superstore concept, Palm Beach Tan made a strategic decision to create a clean, inviting store environment that offers convenience and several choices of the highest-quality tanning equipment, including the popular Mystic Tan® Sunless Tanning System. A well-trained, professional staff helps customers attain the “healthy glow” they desire.
The mainstreaming of indoor tanning is evident in its shifting demographics: Previously practiced almost exclusively by women in their late teens and early 20s, by 2006, 30% of tanners were men, with the median age of about 30.
Our concept is all about choice. Our locations offer our customers unlimited tanning without contracts or commitments, and we offer a number of personalized services like Mystic Tan®, a UV-free tanning system originated at Palm Beach Tan; several styles of tanning beds; and premium skin care products.
With the superstore concept, Palm Beach Tan made a strategic decision to create a clean, inviting store environment that offers convenience and several choices of the highest-quality tanning equipment, including the popular Mystic Tan® Sunless Tanning System. A well-trained, professional staff helps customers attain the “healthy glow” they desire.
The mainstreaming of indoor tanning is evident in its shifting demographics: Previously practiced almost exclusively by women in their late teens and early 20s, by 2006, 30% of tanners were men, with the median age of about 30.
Are You a Good Fit for Palm Beach Tan?
Prerequisite Business Experience
General business experience
Marketing skills
Multi-unit retail development preferred
Number of employees needed to run franchised unit: 7 to 15
Absentee ownership of franchise is permitted (15% of current franchisees are owner/operators)
Total investment: $447,000-791,000
Franchise fee: $30,000
General business experience
Marketing skills
Multi-unit retail development preferred
Number of employees needed to run franchised unit: 7 to 15
Absentee ownership of franchise is permitted (15% of current franchisees are owner/operators)
Total investment: $447,000-791,000
Franchise fee: $30,000
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Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South
Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of
these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale
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