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Description of the Business
Scout & Molly’s is a 900 to 1,200 square foot class A Retail storefront business catering to women of Mid to high income households. Average customer is 30-65 year old female but Scout & Molly’s does a good job selling to husbands or boyfriends too.
The targeted Scout & Molly’s customer is a woman who wants to feel good about herself and sees clothing as a way to reflect that. She most often falls between the ages of 30-65. There will be customers who are as young as high school as well as those older than 65, however the majority of customers fall in the range noted. She may or may not have children, may or may not work full time and may or may nor be married. She typically is someone who follows trends and wants the brands and styles seen in fashion magazines. She wants items that can easily transition from day to night and also wants to be able to accessorize her clothing with fun fashionable jewelry pieces. She is someone who wants something more unique rather than items that are mass marketed. When she attends events such as weddings or cocktail parties, she doesn’t want to be wearing something that someone else has on which is why she shops at specialty stores. She values personalized service and will look to the store employees for guidance. She will expect the staff to be knowledgeable on the product and make her feel like she is being heard. If she has a good experience she will be back and will also tell her friends.
Key Business Features
Our ideal candidate will have a type A, driver personality. Scout & Molly’s owners can be either semi-absentee or owner-operators. For those candidates who are considering Scout & Molly’s as a semi-absentee owner, we suggest management skills and the ability to delegate and hold associates accountable a strong skill set.
Our main competition comes from Independent Stores or chains. We want to be located near other boutiques.
Boutiques are chic and people shop where they are made to feel comfortable and important as a guest. Scout & Molly’s customers are loyal and our associates act as a personal fashion stylist for them.
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