The goal of an APlus store is to meet the needs of today's consumers by providing quality and convenience merchandise that fits into their busy lifestyles.

Cash Investment: $9,500 Investment Range: $9,500
Franchise Fees: $9,500 Training & Support:
Franchise Units: 1500+ Financing Available:
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Thank you for you interest in the APlus convenience store franchise program, offered by Sunoco Inc., (R&M).

The goal of an APlus store is to meet the needs of today's consumers by providing quality and convenience merchandise that fits into their busy lifestyles.

APlus stores appeal to a variety of shoppers, from commuters enjoying a hot cup of Gulliver’s coffee to neighborhood shoppers filling in last minute items or customers seeking on-the-go food, snacks and cold drinks.

The APlus Franchise Program offers exceptional business systems, extensive training and quality marketing tools and provides ongoing business support to its franchises. The Program also benefits from its tie to the Sunoco brand, which has long been recognized as a leader in the gasoline industry. In addition, as an APlus partner, you will have the opportunity to leverage Sunoco's position as the Official Fuel of NASCAR to help tap into the extremely passionate and loyal NASCAR fan base.

If you seek to join a franchise system with a quality brand and dedicated support system and resources, we encourage you to learn more about APlus and consider joining the APlus Franchise community.

Products & Services

Sunoco Header
The Sunoco® Brand has stood for quality products and services for over 120 years. While we are proud of our excellent and long-standing reputation, we continue to grow to meet the needs of consumers in today’s fast-paced environment. Sunoco’s Retail Marketing Business is comprised of approximately 4,700 retail gasoline outlets in 24 states, which are primarily supplied by 5 high-efficiency refineries that produce over 900,000 barrels per day. With over 5 billion gallons of gasoline sold and $700 million of merchandise sales per year, Sunoco is a major retailer and recognized brand in the sale of gasoline and convenience store items. Sunoco’s retail outlets are primarily located along the east coast of the United States; especially the I-95 corridor.

Sunoco APlus® convenience stores are located along the east coast from Massachusetts to Florida and west into upstate New York and Ohio. Our 740 APlus stores carry national brand-named products, including: snacks, beverages, cigarettes, hot and cold lunches, and fresh-brewed Gulliver’s® coffee. Most of our stores are open 24 hours a day, seven days a week, 365 days of the year.

Sunoco Ultra Service Center® automotive repair facilities are located along the east coast from New England to Northern Virginia and west into Pennsylvania. Our certified and highly-trained technicians use the latest on-line diagnostics to identify the problem and repair your car. We offer a 12,000-mile/12-month warranty with services performed at any Ultra Service Center or at any one of over 2,000 selected USC locations participating in the warranty program.

As one of the world's largest producers of premium racing fuels, Sunoco Race Fuels embraces the determination to refine, blend, and supply only the highest-quality products. Sunoco's track-proven fuels are designed to provide exceptional performance, quality, and consistency. Throughout the years, Sunoco Race Fuels has been used in all types of professional motorsports.

In 2004, Sunoco became the “Official Fuel of NASCAR.” Under the ten-year agreement, Sunoco provides racing gasoline for NASCAR’s three national series – the NASCAR Nextel Cup, NASCAR Busch Series, and the NASCAR Craftsman Truck series – distributing gasoline to more than 400 race tracks in the U.S.

Training & Support

Sunoco SandwichesAPlus offers a wide variety of business support tools and services to help optimize your sales and profits.

Support Overview
  • Marketing and advertising support
  • Marketing research
  • Specialized training systems
  • Franchise consultants
  • Building and decor specifications
  • Sales planning
  • Accounting and financial management assistance
  • Feedback on your store's performance
  • Advice on product mix

Field Support
With years of operations experience, we are able to offer a wealth of knowledge and a full team of experts to assist our franchisees. Area Marketing Managers and Regional Sales Managers are available to support franchisees and help grow the brand. They can provide helpful business consulting support and are available as your go-to source for most of the general operations and retail questions you may have. Their job is to provide feedback and practical solutions to questions pertaining to your daily operations.

Professional Category Management
The experienced category management team is constantly developing new programs to build sales in traditional convenience categories such as candy, soda and tobacco as well as creating new concepts such as food service, electronic services and fill in shopping, all supported by consumer research and promotional concept testing. The programs are designed to provide you with the confidence of a proven marketing approach. Following the APlus marketing plan will improve the customer shopping experience and maximize your opportunity to grow sales and profits.
  • Merchandising Programs We have established merchandising programs that offer advantages over the competition. As an APlus Franchisee you will receive store specific layouts and schematics designed to promote a consumer-friendly environment and enhance sales.
  • Proprietary Products The APlus Category Management team continues to develop valuable proprietary brands, including Gulliver’s Coffee, Silver Eagle cigarettes and our gift and phone card products.

To assist you in your business, we offer a comprehensive training program at “Sunoco University”, our training center with state-of-the-art class rooms and systems. Hands-on training of the APlus business systems will be provided. We also utilize a fleet of mobile training van class rooms that provide on-site, ongoing training.

Front & Back Office Systems
Today’s convenience store represents a demanding environment that must balance the needs of the customer along with the requirements of the business. We offer our franchisees the tools to achieve this balance while improving the customer buying experience. We recommend solutions for Point-of-Sale and Back-Office systems and connect you with vendors that both supply and support the latest technologies in the industry.

As an APlus Franchisee, you will have 24/7 access to a fully secure proprietary web site designed specifically for APlus and Sunoco retailers. At the click of a mouse, you can view and download sales planners, product pricing, manuals, forms, guides, and a wealth of content specifically tailored to franchise operations.

Why Sunoco?

Sunoco Drinks
Experience & History
Over 25 years of experience with 850 franchised and company operated stores, having served millions of customers.

Proven Business Model
Our innovative business model provides a consistent set of standards and practices coupled with the latest technology to ensure efficient operation of your store. High quality POP and traffic driving promotions, plus store design lay-outs and plan-o-grams that are supported by extensive research and industry specific data are just some of the benefits you’ll enjoy as an APlus Franchisee.

The Store
Shoppers find what they need in a snap! APlus stores welcome customers with spaciousness, cleanliness and ease. A large assortment of name brand merchandise is specifically positioned on the sales floor and in the cooler. Fresh food offerings cater to regional and national tastes. Well developed store design and layout contribute to an easy-to-navigate store, making it a snap for customers to find what they want and easily get in and out and on with their day.

Comprehensive Training and Support
APlus supports your business efforts and makes every attempt to provide you with the advice you need on operational questions and challenges. Through qualified Marketing Managers and operations teams, Sunoco's goal is to provide each APlus Franchisee with the guidance and business consultation necessary to develop your business and maximize operating efficiencies.

Power Branding
Our distinctive brands set us apart from the competition. Sunoco is a well respected industry leader. By combining Sunoco and APlus, two broadly recognized brands that consumers know and trust, you’ll have the tools to help build a foundation for success.

Quality Marketing Programs
  • NASCAR exclusive convenience store relationship
  • Industry exclusive promotions
  • Proprietary brands
  • Distinctive store image
  • High quality sign package

Are You a Good Fit for Sunoco?

Sunoco Exterior Franchise candidates will be evaluated based on business abilities and experience, personal drive for success and financial strength. Previous franchise experience is a plus, but not a requirement since we place a high value on an individual's business acumen.

General Criteria
APlus convenience store franchises are available for ambitious and entrepreneurial individuals willing to assume the risks — and eager to reap the rewards — of owning their own business. You must be ready to make a full commitment to the business and to put forth full attention to the key business drivers. Becoming an APlus Franchisee requires being prepared to make a significant time, energy and financial commitment.

A Sunoco fuels supply agreement is a mandatory requirement for an APlus convenience store franchise.

In addition, the following are some, but not all, of the additional requirements that you must meet:
  • U.S. citizenship, or permanent resident alien status
  • Personal participation in operating a retail facility
  • Successful completion of all training requirements
  • English language proficiency
  • Good credit record/credit history evidenced by prompt payment of all financial obligations
  • Total estimated investment $250,000 to $600,000 (including estimated real estate costs)
  • Estimated liquid capital required $125,000 to $300,000
  • Entrepreneurial attitude, creativity and the ability to make sound business decisions
  • Ability to create and implement a comprehensive business plan
  • Ability to successfully execute APlus franchise operational procedures
  • Ability to obtain / qualify for and maintain a valid beer and wine sales license for off-site consumption

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