TCBY Frozen Yogurt

TCBY is one of the most beloved brands in the world for good reason: millions of loyal customers enjoy our delicious frozen yogurt treats every year. And with frozen yogurt consumption increasing by almost 50 percent in the past five years, the TCBY

Franchise Information

Cash Investment :
Investment Range :
$275,000 - $350,000
Franchise Fees :
Training & Support :
Financing Available :
Yes, via third party
Primary Industry :
Food and Restaurant Franchises
Franchise Units :

TCBY Header

Here’s the Scoop: TCBY and Mrs. Fields Have Over 30 Years of Franchising Experience

TCBY Exterior


Our name stands for The Country’s Best Yogurt. That sentiment was true back when we started in 1981, and it’s still true nearly 40 years later. TCBY continues as the frozen yogurt category leader in the $8 billion “FroYo” industry, with an impressive brand awareness that’s over 90%. And TCBY isn’t just about making great frozen yogurt (although we do!); we also believe it’s our job to provide franchisees with the infrastructure, resources, and industry experts to help them open and operate a successful business that will bring them joy for years to come.


  • Outpaces all frozen yogurt brands in consumer awareness
  • Has the highest positive brand impression among its competition
  • Is the most frequently visited frozen yogurt store
  • Flavors and toppings are celebrated by customers as indulgent and healthy

What makes TCBY so smart?


Operations/Field Support Services

  • Field-based support professionals dedicated to business operations and store profitability
  • Regular, ongoing franchise location visits to consult, educate, and coach on best-in-class business practices
  • Expert employee training and staffing




Marketing Services

  • Marketing plan for new store opening to help create awareness and trial
  • Ongoing marketing plan and strategy to help attract new customers while maintaining current regular customers
  • Marketing strategies that emphasize owning the community through local store marketing activities
  • National Marketing Fund to combine funds from all of the TCBY franchise locations to build and maintain our exceptional brand awareness and preference
  • Advertising fund fee is 3%
  • Royalty fee is 6%


  • Comprehensive curriculum that includes education on products, equipment, store operations, marketing, staffing, accounting, and loss prevention
  • Ongoing support of product and promotional launches
  • Ongoing support via the company’s eLearning platform 
  • National POS platform with comprehensive system support  

Store Development

  • Real estate team to assist with market planning and site selection
  • Proprietary site evaluation tool
  • Construction and store opening team to assist with entire store opening process
  • Third party financing assistance available, free financing consultation.


Delicious and Nutritious. All TCBY products are made with real dairy yogurt, contain active cultures (probiotics), vitamins A & D, fiber, protein, and a generous supply of calcium. It's easy to see why TCBY frozen treats are perfect for today's health-conscious and informed consumers. In fact, TCBY sets the industry standard with "Super Fro-Yo" nutritional delivery. And most products are low in fat, with many fat-free and sugar-free options, so virtually everybody can find the perfect treat.

It's the hottest opportunity in frozen treats. There's never been a better time to own a TCBY franchise. With consumer demand for frozen yogurt growing every year, and innovative developments that are attracting more customers than ever, this is a business opportunity that won't experience a melt down. And right now, TCBY has locations available across the country. Convenience stores and other small format nontraditional locations are considered on a case by case basis. So take a close look and we're sure you'll agree: TCBY franchise ownership looks better than ever!

TCBY Testimonial



This offering is made by prospectus only. Offerings are made by Franchise Disclosure Document only.


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PLEASE NOTE DISCLAIMER: This brand page has been paid for by TCBY Frozen Yogurt. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged Franchise Buy to write the content. Content without the Sponsored Icon is either aggregated media placements the brand earned or content the brand has created on its own. Questions can be sent to This information is not intended as an offer to sell, or a solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

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