The Nature of Our Business Our owners are passionate people; they're passionate about the hobby of backyard birdfeeding and their businesses. They love nature, they love wild birds and they love sharing their enthusiasm about both with their customers.
Wild Birds Unlimited owners are their local communities' backyard birdfeeding specialists and a premiere source for nature information as well as quality products. But who we are goes far beyond the items we sell.
It's our owners' commitment to their customers that distinguishes them from other retailers, a fact that makes us very proud. They enjoy helping their customers understand birds and nature, swapping stories about the latest bird sightings and seeing other people share their excitement.
But our stores are more than a birder's paradise. They are resources for unique nature gifts, decorative lawn and garden accessories and a variety of natural home and personal care products.
Products & Services
A Bird Store Takes Off In 1981, Jim Carpenter combined his retail experience with his avid enjoyment of nature and backyard birdfeeding to open the first Wild Birds Unlimited store in Indianapolis, Indiana.
Though this retail concept had never been attempted in a serious way, Jim soon discovered a great demand for a store where people could purchase high-quality items to attract backyard birds. Customers were eager to talk about their hobby or their latest bird sighting.
With several people intrigued with the idea of owning a shop like Wild Birds Unlimited, Jim decided to franchise the concept. Two years later, the first franchised location opened, starting a successful movement that has transformed into more than 300 stores throughout the United States and Canada.
Training & Support
The Wild Birds Unlimited Franchise Support Center staff members are the behind-the-scenes people. Together, they have more than a century's worth of retail experience to assist our stores. They specialize in turning obstacles into opportunities for every one of our franchise store owners.
Our Franchise Support Center, located in Carmel, Indiana (an Indianapolis suburb) provides assistance in every aspect of the retail business; including site selection and lease negotiation, purchasing, retail operations, marketing, information systems, human resources, training and communications.
Are You a Good Fit for Wild Birds Unlimited?
Start-up costs generally range from $99,534 to $145,836 depending on location, store size, rental rates, availability of capital and the time of year the store opens. In addition, our franchise store owners pay an ongoing royalty fee of 4 percent of gross sales, and 0.5 percent of gross sales capped at $2,500 per year, to the Wild Birds Unlimited Advertising Fund.
We look for owners who share our goal - bringing people and nature together. Part of our continuous support includes training that will make you an authority on attracting, feeding and enjoying the birds in your area.
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