Slapfish is leading a seafood franchise revolution, with chef-crafted sustainable seafood in a fast casual format.

Franchise Information

Cash Investment :
Investment Range :
$185,940 - $855,600
Franchise Fees :
Training & Support :
Financing Available :
Primary Industry :
Food and Restaurant Franchises
Franchise Units :


Founded by celebrity chef Andrew Gruel, Slapfish is a classic and sustainable American Seafood Franchise - seafood redefined with a fresh attitude, simple flavors and a healthy smack of the gourmet.

Slapfish has made healthy, chef-driven seafood approachable & affordable for the masses, with signature items that include the 'lobsticle', baja mahi sandwich and house-made, original dipping sauces.

Slapfish is leading a seafood franchise revolution, with chef-crafted sustainable seafood in a fast casual format.


Slapfish takes the fine dining mantra and puts it into a fast casual model. It was designed so that anyone can step in and run a seafood business. Featured on The Cooking Channel and voted OC Weekly's Best Seafood Restaurant, Slapfish offers socially responsible, chef-driven seafood recipes at affordable fast casual prices. Our franchisees receive benefits including:

  • Exceptional purchasing power through our direct fisherman relationships
  • Sustainable seafood resources/data
  • Our gourmet menus and recipes
  • Systems, manuals and operating procedures
  • Real Estate Support and Site Selection
  • And much more.

Why Our Franchise?

We are Seafood experts. By partnering with Slapfish you are becoming part of a network of fisherman, processors and experts that you can rely on for high-quality seafood. You never have to worry about supply, sourcing, sustainability, or being priced out of the market. We research in detail all the seafood that is served out of the Slapfish kitchen. Whether you are buying directly from Slapfish Trading or through approved purveyors, the seafood is always ridiculously fresh.

Founder & Chef Andrew Gruel built the Slapfish business by creating strong, direct relationships with local fisherman to cut out the middleman in their seafood sourcing.

These relationships are very difficult to create and maintain, and allow them a competitive edge over other restaurants when it comes to purchasing and pricing.


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PLEASE NOTE DISCLAIMER: This brand page has been paid for by Slapfish. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged Franchise Buy to write the content. Content without the Sponsored Icon is either aggregated media placements the brand earned or content the brand has created on its own. Questions can be sent to This information is not intended as an offer to sell, or a solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

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